How to use Google Trends to Find Sizzling Hot Topic Ideas 🔥


In this tutorial, you’ll learn how to use Google Trends to find hot topic ideas that won’t fade over time. You’ll also learn both basic and advanced market research tactics using this tool.
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Google Trends has many uses; however, it can be quite confusing if you’re new to this tool.

Since Trends data shows relative popularity on a keyword or topic, it cannot be used alone to determine keyword volume or overall popularity. It is the most powerful when comparing different topics against each other over different time periods.

In addition to basic functions of the tool, you’ll learn how to quickly analyze data to ensure your topic ideas are worth pursuing.

Some of the advanced tactics will help you excel in global SEO, paid advertising, and give actionable insights into optimizing for inevitable seasonal downturns.


0:40 What is Google Trends in a nutshell
2:06 Identify seasonal trends
4:25 Avoid keyword unicorns
5:29 Find related keywords to get new keyword ideas
7:48 Find which cities/subregions need your product
9:02 Use Google Trends to select YouTube topics

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  1. I really love what you did there. Signs of an excellent marketer. Drove people to the video for these searching about Google trends, spoke about Trends for quite some time to maintain viewer stickiness, and subtly spoke about Ahrefs doing a better job with precision. I absolutely love this. I will definitely do this next time. An apt example of how to give people what they are looking fr and also creating value for yourself. impressive

  2. Hi what happens when you found a good keyword golden ratio ( a good keyword per keywords everywhere) but those keywords don’t even show up in Google trends? Is it too small a niche topic?

  3. What a great video! Thank you for helping me really understand how to use Google trends. You’re a great teacher!

  4. Thanks for this. I now understand how Google Trends works. I used to do keyword research using Google Trends and wondered why my blog isn't getting traffic? Now I know why. Ahrefs subscription channel makes it easier for me to stop wasting my time on online products that won't help me gain traffic to my blog. Also, Ahref tutorials also make me understand how Google works which is important for me as an affiliate marketer that is trying to make money through blog monetization.

  5. why do you keep promoting Ahrefs, its like you want me to buy your 179dollar pack xD, WELL i wont JUST YET but I have seen to find your video gave me just the extra of keyword, now im researching about the different types of keyword planner, who knows i might sign up in the future to try as your price seem to be good

  6. Great video! Thanks for sharing this amazing content. Sam I have a question What do you say about Buzzsumo or Ahref Content Explorer as comparing to Google trends to finding Trending topics?

  7. Hello, i have a question. I want to see whats the most searched key words in Macedonia but i can't. I can only compare but there is no way to see general stats on what Macedonians have searched in general. How do you do that?

  8. Great content, but for someone who is new to this, I have to pause every few seconds and go back to listen to it again, and then repeat that several times till I get it haha! I scrolled down through comments to see if there was somebody else who thought that the guy is maybe just talking too fast, found nothing and understood that it is just me… 🙁 lol I'll keep on pausing, and registering it again… Thank you for the vid.


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